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David Strom

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Restaurant Technology: How loyalty programs can help

LoyaltyWhether based on cards or mobile apps, single-brand restaurant loyalty programs have lots of appeal. In this article for Restaurant Technology magazine (see the PDF copy), I write about what some of the leading chains are doing with digital loyalty programs (such as this screenshot from POSiq’s CRM system shown above) and how they benefit their sales and marketing programs.

 


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David Strom is an international authority on network and Internet technologies. He has written extensively on the topic for 20 years for a wide variety of print publications and websites, such as The New York Times, TechTarget.com, PC Week/eWeek, Internet.com, Network World, Infoworld, Computerworld, Small Business Computing, Communications Week, Windows Sources, c|net and news.com, Web Review, Tom's Hardware, EETimes, and many others.