Web 2.0 Magazine on Ulitzer
We all know about outsourcing, the ability to farm out work to people, often
overseas, that will work for less, and sometimes for a lot less. But a
not-so-new trend is changing the way that outsourcing happens, called
The idea is to take a job and divide it into small enough pieces that someone
can do it quickly in their spare time. Think about transcribing an audio
recording. Or Photoshopping a series of photographs. The difference between
regular outsourcing and crowdsourcing is that you don’t necessarily know
your contractors, and they mostly are here in the good ole U S of A. Think of
it as stimulus package for our troubled times, but based entirely on the
The idea isn’t all that new, but is catching on due to some important
trends. First off, there is a critical mass of people who are willing to do
iPad on Ulitzer
Pardon me for adding yet another iPad analysis (certainly, when a computer
product launch makes it into Doonesbury, we have crossed a new threshold of
hype), but one thing actually missing from the copious words and videos on
yesterday's event at Moscone was the simple fact that we have a new browser
war on our hands, and it isn't a pretty sight.
The browser wars of yesteryear between Microsoft and Netscape seem so quaint.
(And look what happened to Netsacpe, too.) Today it is all about Adobe Flash
versus the multi-touch swipe technology that is part of Apple's pr... (more)
Google Session at Cloud Expo
The news last week that Italian authorities have convicted three Google
executives with criminal privacy violations got my attention for two reasons.
One, the charges are based on a video that shows an autistic boy being
bullied, a video that Google did not create or post. It was filmed by cell
cameras and posted more than three years ago, and indeed one of the
executives has since retired from Google. Two, none of the three live or work
in Italy, and a fourth executive – a product manager – was acquitted. We
truly live in a global village, and one in... (more)
Last week we witnessed the first Cyber War, but it didn’t go down quite as
many of us expected. Instead of a group of anonymous hackers trying to take
over thousands of infected PCs or trying to cut off access to critical
infrastructure, we saw Google declare the first salvo in its war against
Chinese censorship by moving its servers to Hong Kong.
The more I thought about this, the more I realized that this was war,
declared by a private company on a nation state. Just because Google
doesn’t have its own army (yet), or that no actual physical weapons were
fired doesn’t make it a... (more)
I have been writing about the Web since it was nearly invented in the early
1990s and one of my continued sources of amusement is the snake oil search
engine optimization vendors. Repeat after me: content is king. Everything
else is just a shell game.
In our rush to better our rankings, we tend to forget why people are using
search engines to begin with: to find the best content. Those search sites
that don’t deliver (remember Altavista? Or Yahoo, for that matter?) are
going to find out really quickly that their users will go elsewhere.
What does that mean for you as a Web site o... (more)