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David Strom

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Top Stories by David Strom

Web 2.0 Magazine on Ulitzer We all know about outsourcing, the ability to farm out work to people, often overseas, that will work for less, and sometimes for a lot less. But a not-so-new trend is changing the way that outsourcing happens, called crowdsourcing. The idea is to take a job and divide it into small enough pieces that someone can do it quickly in their spare time. Think about transcribing an audio recording. Or Photoshopping a series of photographs. The difference between regular outsourcing and crowdsourcing is that you don’t necessarily know your contractors, and they mostly are here in the good ole U S of A. Think of it as stimulus package for our troubled times, but based entirely on the private sector. The idea isn’t all that new, but is catching on due to some important trends. First off, there is a critical mass of people who are willing to do th... (more)

iPad on Ulitzer - The New Browser Wars: Flash vs. Swipe

iPad on Ulitzer Pardon me for adding yet another iPad analysis (certainly, when a computer product launch makes it into Doonesbury, we have crossed a new threshold of hype), but one thing actually missing from the copious words and videos on yesterday's event at Moscone was the simple fact that we have a new browser war on our hands, and it isn't a pretty sight. The browser wars of yesteryear between Microsoft and Netscape seem so quaint. (And look what happened to Netsacpe, too.) Today it is all about Adobe Flash versus the multi-touch swipe technology that is part of Apple's pr... (more)

Is Google the Next Evil Empire?

Google Session at Cloud Expo The news last week that Italian authorities have convicted three Google executives with criminal privacy violations got my attention for two reasons. One, the charges are based on a video that shows an autistic boy being bullied, a video that Google did not create or post. It was filmed by cell cameras and posted more than three years ago, and indeed one of the executives has since retired from Google. Two, none of the three live or work in Italy, and a fourth executive – a product manager – was acquitted. We truly live in a global village, and one in... (more)

Google vs. China, Our First Cyber War

Last week we witnessed the first Cyber War, but it didn’t go down quite as many of us expected. Instead of a group of anonymous hackers trying to take over thousands of infected PCs or trying to cut off access to critical infrastructure, we saw Google declare the first salvo in its war against Chinese censorship by moving its servers to Hong Kong. The more I thought about this, the more I realized that this was war, declared by a private company on a nation state. Just because Google doesn’t have its own army (yet), or that no actual physical weapons were fired doesn’t make it a... (more)

The Great SEO Swindle

I have been writing about the Web since it was nearly invented in the early 1990s and one of my continued sources of amusement is the snake oil search engine optimization vendors. Repeat after me: content is king. Everything else is just a shell game. In our rush to better our rankings, we tend to forget why people are using search engines to begin with: to find the best content. Those search sites that don’t deliver (remember Altavista? Or Yahoo, for that matter?) are going to find out really quickly that their users will go elsewhere. What does that mean for you as a Web site o... (more)